Qualitative and Quantitative Research Essay -- Research Methods

qualitative and vicenary study designs both provide be beneficial in seek design. They both provide invaluable options for research workers in the field. These techniques can either be used separately in a research study or they can be unite to achieve maximum information. This paper will define the terms soft and quantitative describe the similarities and differences between each discuss how soft and/or quantitative research designs or techniques could be used in the evaluation of my proposed research and discuss why linking analysis to study design is important. numerical studies are primarily numbers based. They deal with large cohort groups as well as analyze large amounts of data. A quantitative researcher typically tries to measure variables in some way, perhaps by employ commonly accepted measures of the physical world (e.g., rulers, thermometers, oscilloscopes) or carefully designed measures of psychological characteristics or behaviors (e.g., tests, gesture naires, rating scales) (Leedy & Ormrod, 2010, p. 94). soft studies are slightly divers(prenominal) in that they do non use large cohorts and they are not analyzing large data sets. Qualitative studies also look to answer question why. They use smaller numbers but go more(prenominal) in-depth with the small group they have. In contrast, qualitative research involves looking at characteristics, or qualities, that cannot easily be reduced to numerical values. A qualitative researcher typically aims to examine the many nuances and complexities of a particular phenomenon (Leedy & Ormrod, 2010, p. 94). Qualitative and Quantitative studies can be used separately or together in a mixed methodology. Mixed methods research is characterized as research... ...Hughes, C. (2006). Qualitative and quantitative approach to social research. Retrieved fromhttp//www2.warwick.ac.uk/fac/soc/sociology/staff/academicstaff/chughes/hughesc_index/teachingresearchprocess/quantitativequalitative/quantitat ivequalitative/ Leedy, P. D., & Ormrod, J. E. (2010). Practical research Planning and design (9th ed.). Upper Saddle River, NJ Pearson Education Inc.-MerrillMcKerghan, D. L. (1998). Quantitative versus qualitative research An attempt to clarify the problem. Retrieved from http//home.comcast.net/lady.socrates/qvq.html Rocco, T. S., Bliss, L. A., Gallagher, S., & Perez-Prado, A. (2003). Taking the next timbre Mixed methods research in organizational systems. Information Technology, Learning, and Performance Journal. Vol. 21, zero(prenominal) 1. Retrieved from http//www.osra.org/itlpj/roccoblissgallagherperez-pradospring2003.pdf