Mkt 337

Company profile CFL (Core Finland ltd) which was found in 2006 in Finland. It’s a dynamic food marketing company. The present managing director of CFL is Joonas Turkama. The main activates of this company is are importing, marketing and sales of first class products, which have the potential to grow big brands nationally as well as internationally. The mainly focusing on building brands in order to gain a long term success. CoreFinland's main target groups are wholesale, retail trade and HoReCa -sector. They also build international partnerships, especially in Western-Europe and in the Baltic Sea region.In future they plan to expand their business activities particularly towards Russia, Germany and Sweden. The main product of this company is snacks and food product. It provides marketing and sales service both domestic and foreign by its long distribution channel (whole sale, Retail). It also provide some service like hosting, packaging, consulting by retail chain. Product CFL start producing â€Å"VEGE CHIPS† from 2011 under Rye snacks. Now a day in Europe people are more health concusses so that in Europe market people are like to choose healthy food rather than fast food.So that organic foods easily make a big market in Europe . VEGE CHIPS is completely healthy and organic food. It’s not only a snake’s people can use it as a regular food. Fat level in VEGE CHIPS is very low so that middle age people can take it as much as they want. No1: Developing market for â€Å"VEGE CHIPS† Our target market is two different countries Srilanka and Canada. These two countries are different from each other. They are totally different in socially and culturally. So our target market also different for these two countries. Country profile Srilanka: Population 1,481,334 (July 2011 est. ) Age structure 0-14 years:  24. 9% (male 2,705,953/female 2,599,717) 15-64 years:  67. 2% (male 6,993,668/female 7,313,440) 65 years and over:  7. 9% (m ale 720,219/female 950,916) (2011 est. ) Median age Total:  30. 8 years male:  29. 7 years female:  31. 8 years (2011 est. ) Canada: Population 34,300,083 (July 2011 est. ) Age structure 0-14 years:  15. 7% (male 2,736,737/female 2,602,342) 15-64 years:  68. 5% (male 11,776,611/female 11,517,972) 65 years and over:  15. 9% (male 2,372,356/female 3,024,571) (2011 est. ) Median age Total:  41 years male:  39. 8 years female:  42. years (2011 est. ) Customer profile Our target is middle age people who are 18 above. Middle age people are more health concusses and the can make decision as their own. we believe that they will take our chips because its healthy and totally natural. If we can satisfy them they will influence other for chose our product. Srilanka: In srilanka we will target high society area like Colombo because they are more health concuss and they can easily effort healthy food without thinking for price. in their people lead busy life so if they got read y healthy food they can easily take it.We also target sea side area where tourist comes from different country. Canada: In Canada we will target is the whole country. Because they are reach enough and lead busy time. They also more health concusses and educated too. No 2: The Marketing Mix for â€Å"VEGE CHIPS â€Å" Srilanka| Canada| Product: Srilankan people like spicy food like as other Asian country so here we have to apply extra spicy chips with regular one. | Product: In Canada we use our regular healthy chips but we have to make it little bit sweet and salty| Place : We sell it in retail stall and all over the target location. Place: Super shop and large retail stall in super mall or market. | Promotion : Here we use TVC, Billboard commercial also in magazine , health magazine| Promotion : Here u use free tail, billboard, health magazine , bill board in bus train , taxi| Price: Small packet and medium, less amount off chips so that price can be reduce. | Price: Large and go rgeous packing so that we can keep premium price. | Positioning: Less price because middle class people can afford it. | Positioning: High price because people get healthy food and it’s for higher class people. Process: We produce chips in srilanka | Process: We chose a well known distributer in Canada and export chips from Finland. | Physical evidence: Spicy chips with attractive shape of chips but packing will be less costly. | Physical evidence: Attractive packing with high costly and chips color is light. | People: Well dress up sellers and they are directly commutated because here we do direct marketing. | People: For make familiar we give cap, t-shirt to our distributor and give well amount of percentage for big sale. | No 3: Integrated marketing communication for â€Å"VEGE CHIPS: Srilanka| Canada |Step 1: Vege chips is completely new product for srilanka so our vision is gaining the one of best healthy food producer in there. Here we do mass marketing for promoting o ur chips in school, collage. Because in srilanka most of are middle class society people. | Step 1: As a new chip in Canada our vision is reach a respected position by providing healthy snacks in market. We gain it by providing healthy chips at a premium price. | Step 2: As we are new in Srilanka so we heir a add firm for adverting and provides them our survey report on target customers need expectation from snacks.We are new in here it’s a weakness for us but our strength is we are providing healthy and natural foods. For Asian region country here peoples like spicy foods so that we provides some spicy flavors chips. | Step 2: For promotion in Canada all work done by distributer as we choose distribution channel in here for providing our product. So here no need to full attention for determining customer profile. Expensive price is a weakness here but in other hand providing healthy food is our strength. Here chips will salty and little bit sweet. Step 3: Here we do our prom otion by TVC, Billboard, and Health magazine. Our main massage is â€Å" Eat healthy chips at cheaper price â€Å"Our main objective is gain 25 % of the snacks market in a year. | Step 3: Our tag line is â€Å"Eat healthy, Live long â€Å". Here we do free trail, internet pop up , billboard in bus train. Here our object is gain 25 % of snack market in 2-4 year. | Step 4: We make our 40 % capital from Finland and other 60 % from native bank for build our factory in Srilanka. | Step 4: In Canada we import chips from Finland so we have do is send money in transport and tax.So the Budget is cheaper for Canada. | Step 5: By TVC here we do mass marketing for establish our product. Billboard marketing done by ad agency. For middle and higher class people here we have small packet and fewer amounts of chips. We can overcome our profit but less costly packaging. | Step 5: This chips is healthy, natural and unique. Here we chose a distribution channel to supply it in lager retrial store a nd mass marketing. We provide them healthy and natural food so the price is higher in here. We use gorgeous packaging. We provide product from Finland by this it’s easy to gain profit. Step 6: For a good progress we check out our monthly feedback from all kind of stores and retailer. We have to careful for breakeven point and overall sells for understood our current market situation. | Step 6: For Canada we have to careful in monitoring, evaluating and controlling to our distribution channel. We take all kind of information from them for understanding our market situation. | Assignment #1 ( Promotional marketing) Submitted to: Sherina Idrish Subject: MKT 337 Section: â€Å"8† Submitted by: Hossan momahmmed mishu ID: 102 0184 030