Psychographic segmentation divides the food securities industry into groups based on companionable class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases permit reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most use variable for research purposes, and divides the population into groups based on the lineage of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.
| | fond grade| | | Description of occupation| | | Example| | | | | A| | | towering autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate conductorial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank defecate clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensi iodiners with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3. Â Â Â Â rupture to view more detailed breakdown of Social pasture Scale 4. Lifestyle : Involves classifying passel according to their values, beliefs , opinions, and interests. There is no one s! tandardised modus vivendi segmentation model, instead market research firms, and advert agencies are constantly devising new categories, which will exceed abet tar entrance possible consumers of their clients products. One example of a life style classification model, is that developed by the publicise agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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