Align Technology

come up Technology, Inc. is a medical device partnership who pratices the design, plan and marketing of Invisalign, the worlds leading invisible orthodontic harvest-tide. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists use to straighten their patient roles teeth. By aquiring the precise virtual go through of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the confederation offered clear, removable appliances that effectively straightened a patients teeth. With more than twenty zillion unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had not up to now been widely recognised as the treatment of choice by orthodontists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per upshot at an average represent of $1,800 the company would never impact its targeted 50% gross margins by the end of the year (Bowen, p.1).

Align is operating under a customizable made to indian society strategy, while maintaining 20% above bespeak excess. Align require to find the correct mixture of demand and supply inside its own manufacturing process. Challenge The chal lenge for Align is that their gross gross r! evenue demand is not as lavishly as they had preceding forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous exist with few orders glide path path in. The problem is Aligns capacity is in any case high and has to be reduced in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a replete essay, order it on our website: OrderCustomPaper.com

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