Gender Socialization and Consumer CultureAn article A Real Man s lead noise : Gender and the Invention Tradition by Vicki Howard (2003 ) publish in the Journal of Social History defined the single-valued function of sex stereotypes , their development and changes in forming consumer culture through describing the finesse and borrowing of mental image march rite in twentieth cytosine America . Howard tells the history of g rooms unify bands and three-fold ring honoring , explaining the bonds between economical , cultural and amicable aspects of the first lux years of the twentieth centuryThe author explained that the equal ring ceremony emerged because of the cultural tendency in family career Howard called masculine domesticity , when , in the middle of twentieth century , pass epoch with married womilitary pers onnel and kids , performing household chores became synonymous with prosperity , capitalism , and theme stability . In fiftieth the overbold type of family became general , a so called companionate marriage , where both spouses divided responsibility for psychological and stirred up well-being of their family , and a three-fold ring ceremony reflected these new type of relationshipHoward adds that World warfare Two made double rings matrimony bespoken even more pop , as than it had to do with wartime sentiments . wedlock ring symbolized ties a soldier had with his wife , with his family and kids it was a gull for him that someone was waiting for him at home , a symbol of everything he defended . And , according to Howard s penning while in 1940 devil rings marriage hadn t been a custom , in hitherto in late fortieth-early fiftieth it appeared in the wedding ceremonies held by Catholic , Unitarian , Baptist , and Methodist churches , the most influential onesGe tting man employ to the thought that grooms! wedding ring was a groovy idea took lots of time and efforts from the sellers . Howard described some of the techniques that were used by U .
S jewelry stores , like establishing a damp groom room for men not to feel upset when shopping for wedding rings the another(prenominal) idea was to track grooms rings in slide drawers beneath the maidenenlike rings , and showing them scarce after bride s rings had been already purchased . Meantime , years passed , and amicable apprehension of man wedding rings changed due to numerous advertising campaigns , Hollywood productions , marriages of globe persons etcOf co urse there were other factors that played their role in popularization of double ring ceremony . One of the life-and-death ones was the teenage marriage extend , which began in fortieth , when the reasonable age of marrying has lowered dramatically . Howard supposed that having a double ring ceremony was definitive for unexampled couples to differentiate them from their parents . clothing a ring helped young girl to feel herself defend , not being timid to become an old maid , while for man wedding ring was the proof of adulthood , masculinity , ability to put forward his wife , and , what was also important , heterosexualityHoward noted that one more factor to conduce the popularity of double ring ceremony was maturation of middle class in the U .S . People locomote to suburbs , where they could...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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