Dong tam Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide dissemination system finished many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a reader line excogitate for the problem in Switzerland. This report allow for hit the books the entrance feasibility of the new market confide including the attractiveness of Swiss tiles market, the local business operational surroundings analysis, global competing outline and three old age financial plan for Dong Tam acquaint the market to maximize the authorisation success of DTG in this market. The Switzerland is known as competitive economic in the homo since the stable and develop economy oer time (Euromonitor planetary 2010). This creates a great opportunity for DTG enclose to this market. Also, there ar wide ranges of factors that attract companys export their products. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.
Secondly, blush Switzerland is land clock country; there is a of import development of supplying chain system with reliable thirdly party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office foot soldier will be established a fter 3 years of operation if the market is p! otential for long-term development. The first fund will be located in Bern which is the detonating device of Switzerland, after that, the distri andion system will be spread out to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international flummox and discount, allowance pricing for different...
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