Edward Bernay.

Those who manipulate the habits and opinions of the masses constitute an invisible government which is the orderly ruling power of our country. -Edward Bernays, from the book propaganda. Edward Bernays was the nephew of infamous psychiatrist Sigmund Freud and lend oneself psych otherwiseapy theory in his approach to advertising. This revolutionised consumerism to the inflated, bloated monster that it is today. What Edward Bernay achieved (in my opinion) was a bastardisation of psychological science, isnt psychotherapy supposed to avail passel? Free them from problems and issues? Unshackle them? The advertising industry only serves to make experience feel empty, behind the curve by selling loudness on the mood of something that doesnt exist. Consumerist culture controls a person, psychological science (arguably) frees a person. Bernays theory was that instinct and emotion drove a person, not reason. He was also the grand sire of the promotional materi al stunt he represent various events and invited the media to cover them so that the separate at home would mistake this for news. A dandy example of benays staged event was in 1929 where he develop up a parade of young women consume cigarettes. This in those days was considered taboo by society.

He coined the show for the parade of women to describe the cigarettes that day as torches of freedom and then word-painting the women as young, beautiful, fashionable fighters against an out of date, stuck in the past, unstylish society. oer the following days and weeks women came out in subscribe of this idea w ith cigarettes in hand. He had been successf! ul in expanding the securities industry for spacious tobacco companies that hired him to do so. This amongst many other staged events, parades and celebrity drenched red carpet events make Edward Bernay the father of advertising industry and the consumer driven state of the military man we consist in today. Cheers Ed.If you want to get a in full essay, order it on our website: OrderCustomPaper.com

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