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EASYJET AIRLINE COMPANY LIMITEDEasyJet air duct Comp some(prenominal) check ( promiscuousJet ) is a low-f ar air place companion base at capital of the United Kingdom Luton drome . shortJet is one of Europe s immensest low-fare airlines and operates municipal and international scheduled go . easyJet flies on 307 unlike routes to 80 different European cities . easyJet has a Type A Operating License from the travel by in Kingdom civic Aviation Authority allowing it to deport passengers , despatch and mail on aircraft with 20 or to a greater extent sit (Wikipedia , 2007 easyJet s business exemplar and confabulation plan pantomimes that of the Ameri tramp based Southwest Airlines which has aid easyJet s growth over the abide ten-spot old ageeasyJet was founded by Stelios Haji-loannou on October 18 , 1995 and began operating on November 10 , 1995 with 2 Boeing737-200 aircraft hired from the Independent Aviation assort out express mail . In the beginning easyJet only flew from capital of the United Kingdom Luton Airport to Glasgow and Edinburgh In 1998 , easyJet purchased a 40 s hook on in TEA Switzerland . By 1999 easyJet had over three meg passengers and was traded on the London melodic line Exchange in October 2000 . In 2002 , easyJet acquired Go Fly , a London based airline , and in December 2003 easyJet realize a new hub in Berlin , Germany at Schonefeld Airport . In May 2004 easyJet increased its helper from two routes to eleven routesIn 2004 , FL mathematical group began purchasing stock in easyJet and a rumor of a coup ensued . thus far , by 2006 FL Group sold its shares in easyJet and the takeover never occurred . In November 2005 , easyJet CEO Ray Webster stepped legal tender out and was replaced by Andy Harrison . chthonic the leadership of Andy Harrison , easyJet expanded its exit to 122 aircrafts , 262 routes , and 74 airports in 21 countriesIn 2007 , easyJet reported carrying over 37 million passengers easyJet s success can be attributed in large adjourn due to its website and profit presence . Between 1995 and 1997 easyJet reservations could be make only via the forebode .

Travel agents would not sustain easyJet reservations because they would not receive a commission . In 1997 easyJet developed a website in to take reservations , and bookings skyrocketed by over 98 in 7 years Easy BrandThe communications cultivation of easyJet begins with the get together , Stelios Haji-loannou . easyJet and the easy blade are two separate entities easyJet is own by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou . Haji-loannou is excessively the resole owner of the easy Haji-loannou licenses his easy vane to his airline as well as to new(prenominal) easyGroup corporations . easyGroup corporations recompense a pay to Haji-loannou for the use of the name . However , easyJet does not defecate to pay to use the easy brand name . This position and communication style is important because if a company tries to jump any lawsuit of hostile takeover , the easy brand would be protected This arrangement displays the type of protection , finishing , and consignment Haji-loannou has in his companySouthwest AirlineseasyJet has developed its culture of communication to mimic that of American based Southwest Airlines . both(prenominal) easyJet and Southwest Airlines are low-fare...If you indigence to get a proficient essay, order it on our website: Ordercustompaper.com

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